“vivek bindra on business strategy”
Vivek Bindra is a renowned business coach, motivational speaker, and founder of Bada Business, an online platform that provides business education and training to entrepreneurs, business owners, SMEs, and MSMEs. He is also the world’s most subscribed entrepreneurship YouTube channel with 21.4 million subscribers and 1.8 billion viewership1.
Dr. Bindra is known for his innovative and practical business strategies that help businesses grow and scale up in the competitive market. He has created 12 world records, including 9 Guinness World Records for the largest online events on various topics related to business and entrepreneurship1.
One of his most popular topics is low-cost marketing techniques, which he has shared with his audience on multiple occasions. In this blog post, we will summarize some of the key points from his latest online event on 40 low-cost marketing ideas, which was held on August 15, 2021, and broke the Guinness World Record for the world’s largest online event on marketing2.
What is Low-Cost Marketing?
Low-cost marketing, also known as guerrilla marketing, is a form of marketing that uses unconventional, creative, and cost-effective methods to reach and attract customers. It is especially suitable for small and medium businesses that have limited resources and budget for traditional marketing channels.
Low-cost marketing techniques aim to create a memorable and positive impression on the customers, generate word-of-mouth referrals, and build long-term relationships. Some of the benefits of low-cost marketing are:
- It can help you stand out from the crowd and differentiate yourself from your competitors.
- It can help you target your niche market and connect with your ideal customers.
- It can help you increase your brand awareness and visibility in the market.
- It can help you increase your sales and revenue without spending a lot of money.
40 Low-Cost Marketing Ideas by Dr. Vivek Bindra
Dr. Vivek Bindra has shared 40 low-cost marketing ideas that can help you grow your business and achieve your goals. Here are some of the highlights from his online event:
- Create a referral program: A referral program is a simple and effective way to encourage your existing customers to recommend your products or services to their friends and family. You can offer incentives such as discounts, freebies, vouchers, or cash rewards to both the referrer and the referee. This can help you acquire new customers, increase customer loyalty, and reduce your customer acquisition cost.
- Leverage social media: Social media is a powerful tool to reach and engage with your potential and existing customers. You can use platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn, etc. to create and share valuable content, showcase your products or services, interact with your followers, collect feedback, and run contests or giveaways. You can also use social media ads to target your specific audience and drive traffic to your website or landing page.
- Create a blog or a podcast: A blog or a podcast is a great way to showcase your expertise, provide useful information, and educate your audience about your industry, products, or services. You can use platforms such as WordPress, Medium, Blogger, Anchor, Spotify, etc. to create and host your blog or podcast. You can also use SEO (search engine optimization) techniques to optimize your content and rank higher on search engines such as Google or Bing.
- Partner with influencers: Influencers are people who have a large and loyal following on social media or other platforms. They can help you promote your brand, products, or services to their audience and influence their purchase decisions. You can partner with influencers who are relevant to your niche and offer them free products, services, or commissions in exchange for their endorsement or review. You can also collaborate with them to create co-branded content, campaigns, or events.
- Create a loyalty program: A loyalty program is a way to reward your repeat customers for their continued patronage. You can offer them points, coupons, discounts, free products, or services, or other benefits for every purchase they make. This can help you increase customer retention, satisfaction, and lifetime value. You can also use a loyalty program to collect customer data and personalize your offers and communication.
- Host a webinar or a workshop: A webinar or a workshop is a live or recorded online session that provides valuable information, tips, or skills to your audience. You can use platforms such as Zoom, Google Meet, Webex, etc. to host your webinar or workshop. You can also use tools such as Eventbrite, Meetup, etc. to promote and manage your event. You can use a webinar or a workshop to showcase your expertise, generate leads, build trust, and sell your products or services.
- Create a video series: A video series is a series of short or long videos that cover a specific topic, theme, or story. You can use platforms such as YouTube, Vimeo, IGTV, etc. to create and upload your video series. You can also use tools such as Canva, Animoto, Lumen5, etc. to create and edit your videos. You can use a video series to entertain, educate, inspire, or persuade your audience and increase your brand awareness and engagement.
These are just some of the low-cost marketing ideas that Dr. Vivek Bindra has shared with his audience. You can watch the full online event on his YouTube channel2 or visit his website3 to learn more about his business courses and programs.
Conclusion
Low-cost marketing is a smart and strategic way to grow your business without spending a lot of money. It can help you reach and attract more customers, increase your sales and revenue, and achieve your business goals. Dr. Vivek Bindra is a master of low-cost marketing and has shared 40 amazing ideas that you can implement in your business. You can follow his advice and guidance and learn from his experience and expertise. He is a true inspiration and a role model for all the aspiring and existing entrepreneurs and business owners.